Ube – the purple tuber that makes your life more colorful.

Never just say “yam.”

Say: Ube.

Say: I have a little purple revolution here

on my plate.

Where does the fun come from?

From the tropics, baby.

More precisely: from the Philippines,

where Ube has been

is considered a sweet temptation.

Her name is simply “lila” –

but don't underestimate them.

She is not only beautiful,

she's in a damn good mood too.

What can Ube do?

It tastes like a dessert,

that came into the world,

to make it clear to you,

that vegetables can also be sexy.

Sweet, earthy, velvety,

a bit like vanilla,

just in cheeky purple.

And inside?

Fiber (Hello, digestion!),

Vitamins, minerals, antioxidants –

in short:

Ube makes you beautiful, strong and happy.

And this while they

in the form of cheesecake, ice cream or pancakes

on your plate

and looks simply stunning.

Why do we celebrate Ube?

Because it is more than just a trend.

Because it brings color,

where life becomes gray.

Because it shows

that eating can be fun.

And because it reminds us,

that creativity sometimes

is simply purple.